MVP Begins

Great news! There is a new rewards program for visiting wineries in Missouri. It is called MVP and it is run by the Missouri Wine & Grape Board, just like the passport program used to be. The program started September 1, 2016 and will go until December 31, 2017.


Q: How does it work?

A: When you visit a winery in Missouri, ask them for an MVP ticket. No purchase necessary to get a ticket. Then go to , make an account, and enter the code on the ticket. If you had an account from the Passport program it will not work; you must make a new account. The first time you visit a particular winery, you get 500 points. If you go back for 2-10 visits, those are 100 points each, and if you visit the same winery 11 or more times, each of those visits are worth 10 points. Obviously the best strategy is to visit many different locations so you can get 500 points per visit.

Q: What are the rewards?

A: The FAQ says they can change the rewards at any time, so if you see something good you should get it ASAP. I just looked today and there are rewards like corkscrews, a double wall wine tumbler, a Missouri Wines bar towel, an umbrella, an entry in a sweepstakes, a Missouri bottle stopper, etc.

The most expensive award is two tickets to the MVP Extravaganza in Columbia sometime in early 2018. It costs 50,000 points, which would be 100 unique visits. I personally am going to aim for the Route du Vin Tickets for 20,000 points (40 unique visits). It would be tickets to ONE of these five events:

  • Wine Diva Weekend – Nov 19 & 20, 2016
  • Bacon & Wine Trail – Jan 21, 2017
  • Splendid Citrus Wine Trail – Feb 18, 2017
  • Jour De La Terre – Apr 22, 2017
  • Harvest Celebration – Nov 18, 2017
route du vin bacon and wine
Actually, I might go to some of those events even if I don’t have free tickets. Especially the Bacon and Wine trail!

The sweepstakes also has some interesting events. If you won the sweepstakes, you would get 2 tickets to EACH of these 5 events in Hermann:

  • Chocolate Wine Trail – Feb. 18 & 19
  • Wild Bacon Wine Trail – May 6 & 7
  • Berries & BarBQ Wine Trail – July 29 & 30
  • Holiday Fare Wine Trail – Nov. 18 & 19
  • Say Cheese Wine Trail – Dec. 9 & 10

These events also look pretty compelling even if you don’t win free tickets.


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